Are you looking for ways to differentiate your organization in this highly competitive marketplace? A reputation for sustainability is an important way to do just that. Savvy manufacturers and other businesses strive to not only be green, but also to communicate their commitment to the public. ECOLOGO Certification, a standard in the manufacturing industry and one of the most trusted eco-labeling programs in the world, can help.

The ECOLOGO Certification program is a part of UL’s Environmentbusiness unit – which supports the development of environmentally preferable products, services and organizations. According to UL, “Our services are structured to help companies achieve their unique sustainability goals, while also helping purchasers, retailers, governments, and consumers find healthier, more sustainable products they can trust.”

What Is UL ECOLOGO Certification?

Assessed by the Global Ecolabeling Network, ECOLOGO Certification is classified as an ISO (International Organization for Standardization) Type I ecolabel. The ECOLOGO program certifies green products and services, helping to build trust between buyers and suppliers, and between customers and manufacturers.

ECOLOGO Certification is recognized and trusted. The label means that the certified product or service has gone through UL’s rigorous multi-attribute standards, and has been verified through stringent, science-based performance criteria.

What are the Business Benefits of UL’s ECOLOGO Certification?

Besides helping a company achieve higher levels of sustainability and eco-friendliness, ECOLOGO can help you realize the following business benefits:

1. Gain an Excellent Reputation

UL’s marks are on over 22 billion products worldwide, and ECOLOGO is referenced in more than 350 specifications and standards. This widespread recognition of ECOLOGO can help your business earn a good reputation, while also differentiating your business in the eco-aware marketplace.

2. Achieve Cost Efficiency

Acquiring certification from numerous ecolabels can be costly. But according to UL, “The new ECOLOGO mark is the only mark you need and can assist with avoiding greenwashing.” (Greenwashing is the practice of falsely promoting the perception that an organization’s products or services are environmentally friendly.)

3. Receive Ongoing Support

When your products or services achieve UL ECOLOGO Certification, your business receives continued assistance beyond the certification. According to UL: “From educational outreach to building owners and facility managers, to training programs for your sales staff, to integrated marketing communications initiatives, UL Environment provides a robust support team dedicated to maintaining and increasing the value of ECOLOGO Certification.”

What can be Certified Through EcoLogo?

As of July 2013, there are currently more than 7,000 EcoLogo certified products from more than 300 different brand names. Numerous sustainable product certifications are available for many industries, including:

• Building Materials
• Personal Care/Hygiene
• Janitorial/Sanitation